Keyword research – The process of finding the right keywords to target for your website’s content and optimization.
On-page optimization – Refers to optimizing the contents on your site, including title tags, meta descriptions, header tags, and other elements that search engines use to understand what your website is about.
Off-page optimization – Refers to building backlinks to your website from other reputable websites, which can help improve your sites authority and ranking in search engine result pages.
Backlinks – Links from other sites to your site, which can improve your website’s authority and ranking in search engine results pages.
Content creation – Creating high-quality, relevant, and engaging content to attract more visitors to your website and increases its visibility in search engine results pages.
SERP – Search engine results page, which displays the results of a search query in a search engine.
Meta tags – HTML tags that provide information about a webpage to search engines, including title tags, meta descriptions, and meta keywords.
Anchor text – The clickable text used in a hyperlink, which can help provide context and relevance to the linked webpage.
Page speed – The time it takes for webpage to load, which can impact user experience and search engine rankings.
Mobile-friendliness – Refers to how well a website is optimized for mobile devices, which is important as more and more users access the internet through mobile devices.