How to Create an Effective Logo for Your Business

Hand holding a blank sketchpad beside a drawing pen and wooden ruler on a dark surface.

Photo by Kelly Sikkema on Unsplash. A useful logo project starts before anyone chooses a font. The first job is to explain what the business does, who it serves, and where the finished design must work. Put those decisions in a short design brief and you give the designer something concrete to solve. For a […]

Five steps to a better Jacksonville business website

Hand holding a blank sketchpad beside a drawing pen and wooden ruler on a dark surface.

Photo by Kelly Sikkema on Unsplash. A website project involves decisions about information, people, and everyday business tasks as well as design. Working through those decisions in a sensible order helps you avoid approving a polished page before anyone has checked whether its contact form reaches the right person. For a Jacksonville small business, the […]